MA (MARKETING AND MANAGEMENT COMMUNICATION)

Semesters 1 and 2 are common. The specialisation papers are taught in semesters 3 and 4.
Foundation courses in Semester 1 and 2: Basic Communication Skills, Theories of Communication, Research Methodology, Basic Print Journalism, Management Principles, General Studies, Development Communication, Communication Software, Introduction to Cinema, Media Laws, Basic Photography, Broadcast Journalism, Communication Technologies, Art of Communication, Marketing Management

Specialisation courses in semesters 3 and 4: Sales Promotion, Personal Selling, Creative Advertising, Advertising Management, Public Relations, Corporate Communications, Consumer Behaviour, Customer Relationship Management, Brand Management, Media Management, Advanced Photography, Event Management, Dissertation and Viva Voce

Assessment:
Commits follows the semester pattern, and university examinations are held at the end of every semester. There is continuous internal evaluation for all subjects. University exams are held in December and June every year.

Projects:
All MMC specialization students have to compulsorily undertake the following projects in their second and third semesters, which will be evaluated by a panel of senior industry professionals.

• Global Inter-university Communications Project
• One photo-feature
• One television news bulletin
• Advertising Pitch
• Public Relations Pitch
• Event Organisation
• One Market Research Survey