Change is continuous. This was the learning from Hard Sell, a seminar on marketing strategies for the evolving marketplace, where luminaries such as ad guru Prahalad Kakkar, Arnab Goswami of Times Now, Niranjan Natarajan of Why Axis, Bijou Kurien, the CEO of Reliance Lifestyle, and Guardian Bank chairman Collin Timms interacted with students.

Ad guru Prahalad kakkar, who is the man behind many ads for Pepsico, Kit-Kat, Lever, Nestle, etc. spoke about how it is important to dream. "I get paid for daydreaming and the difference between daydreaming and night dreaming is that you remember daydreams", said Prahalad kakkar.

Arnab Goswami, Editor-in-chief, Times Now, spoke about what sensationalising news is and what news should be given to people. When a student asked whether a journalist should educate and empower people or give news that the people want to know, he said that people should be given the news they want. He affirmed, thought, that there should be a laxmanrekha that has to be drawn and it's our morals that will decide where to draw that line. Niranjan Natarajan, the former executive director of JWT who now runs his own ad agency, explained why change is important using the latest Bond movie, Casino Royale, as an example. Bijou Kurien elaborated on why retail has become the latest buzzword in India while Collin Timms emphasized the need to market to the bottom of the pyramid.