With an objective to bridge the huge academia-industry divide in the Indian media space, Commits emphasizes on all-round development, where theory and practice are given equal weightage. Commits instills discipline and professionalism at every stage of its course structure and delivery.
Students are trained by some of the best award-winning journalists and filmmakers; advertising, public relations and media professionals. Commits believes in the policy that education is for life and not to earn a mere living; and, despite a stellar record of internships and placements with the best media organisations, Commits views academics fundamentally as a learning experience and not a passport to job placements.
Commits imparts education and training through robust industry partnerships, which takes the form of internships, live project work and capacity-building activities. Commits follows teaching and learning methods that include individual programme documentation, lectures, tutorials, seminars, practical work in a studio, use of textbooks, journal papers, electronic databases and other self-study and e-learning materials, project work, practice sessions and learning through case studies, work-based learning, resulting in confidence in learning and understanding, and less dependence on notes and reproduction of content. Commits places emphasis on structured learning, independent study, and original practical/research work.
Commits’ academic objectives are to enable students to
- Focus on a particular aspect of a broad subject area (Media and Mass Communication) in which they may have prior knowledge or experience through previous study at the Bachelors degree level (BA Journalism students continue their Masters in MA Journalism);
- Specialize in a particular subject area in greater depth than they encountered during the course of their Bachelors degree study (students would specifically specialize in Advertising or Television News Production, under the broad umbrella of Mass Communication);
- Develop knowledge of new discipline if they have not explored the relevant subject area in their Bachelors degree (Engineering, Management and Law students complete their Masters in MA Mass Communication); and
- Learn how to conduct field research linked to media and mass communication (Research Methodology and Marketing Research are important components of the curriculum)and make it relevant to emerging social trends