Masters in Marketing and Management Communication
A two-year, full-time degree programme where students will be trained in marketing, communication and its allied fields. The four semester course consists of foundation modules and advanced modules which will enable every student to be a full-fledged marketing and communications specialist in tune with the current requirements of the industry.
Commits is the only media institute in India to have a comprehensive and contemporary non-MBA Marketing and Management Communication programme.
Commits is the only media institute from India to be a founding-member of the prestigious Global Communications Project since 2001-02. Every year the MMC students participate in a live five-month global PR and Communications Project (January to May), along with students from 16 international universities, culminating in a global symposium in any of the member-countries to interact with senior PR and communication professionals from around the world. In the past they have attended the global communications conferences in Italy, Spain, Portugal, UAE, Malaysia and Germany.
The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.
Students will get the benefit of taking any two of the following workshops/short courses free of cost during their course, adding value to their training and improving job opportunities.
1. Certificate in Content Writing
2. Certificate in Theatre Production
3. Certificate in Video Production
4. Certificate in Digital Media Marketing
Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.
The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.
Commits follows a semester system and university examinations are held at the end of every semester, in December and June.
|Semester 1 (July – Dec)||Semester 2 (Jan – June)||Semester 3 (July – Dec)||Semester 4 (Jan – June)|
|Communication and Media||Consumer Behaviour||Public Relations and Corporate Communications||Media Laws and Ethics|
|Editing, Reporting and News Production||Digital Media||Sales Promotion and Retail Communication||CSR and Communication for Development|
|Introduction to Marketing Communication||Research Methodology||Marketing Research and Analysis||Media Research and Planning|
|General Studies||Modern Management Approaches||International Communication Management||Media, Entertainment and Event Management|
|Basic Computer Applications||Multimedia Applications||Brand and Advertising||Dissertation and Viva Voce|
Career opportunities for MMC students: Account Manager, Client Service Executive, Copywriter, Marketing Executive, Retail Manager, Sales Promotion Executive, Event Promoter, Business Development, Visual Merchandiser, Sales Manager, Visualiser, Collateral Designer, Internal Communicator, Corporate Communicator, Technical Writer, Business Writer, Media Planner, Digital Media Marketer, Film and Sports Marketing, Celebrity Management, Advocacy Officer, Communications Officer, PRO, Programme Officer, Development Consultant, Aid worker, Resource Manager, Volunteer Coordinator, Lobbyist, Public Affairs Specialist, Social Media Entrepreneur.