The Global Communications Project (Globcom) is an international project run by 15 universities of 15 countries across 5 continents. The participating students will be in their 2nd or 3rd year degree programme or in the postgraduate course. About 9 international teams are formed. Each team gets the same PR briefing and has to develop a presentation of a PR problem – as in a real pitch – which has to be presented at the end of the project. The virtual teams collaborate using the interactive tools E-Mail, Skype, Facebook, Twitter, SnapChat, WhatsApp etc to accomplish the seven primary tasks of the project:
1. To work in an international virtual PR team
2. To collaborate in a multicultural team and overcome cultural barriers
3. To persuade through online (and, offline) presentations/communication methods
4. To work as an international agency solving a global PR issue with local ramifications
5. To recognize the strength of cultural diversity
6. To learn implementing global strategies locally
PARTICIPATING UNIVERSITIES
• Australia: Curtin University, Perth
• Chile: Universidad de Valparaiso, Valparaiso
• Germany: University of Erfurt, Erfurt
• India: Makhanlal Chaturvedi National University of Journalism and Communication (Commits, Bangalore)
• Italy: Università degli Studi di Udine, Gorizia
• Malaysia: Curtin University of Technology, Sarawak, Borneo
• New Zealand: AUT University, Auckland
• Portugal: School of Communications and Media Studies, Lisbon
• Russia: State University St. Petersburg, St. Petersburg
• South Africa: University of Stellenbosch, Stellenbosch, Cape
• Spain: Ramon Llull University – Blanquerna, Barcelona
• Thailand: Chulalongkorn University, Bangkok
• Turkey, Kadir Has University
• UAE: Zayed University, Abu Dhabi
• United Kingdom: Leeds Beckett University, Leeds
• USA : Emerson College, Boston