Ever thought a Global Marketing and PR competition can happen virtually? Neither did we. This year, everything was different. The first-year students had an added challenge of collaborating with a global team virtually. Not only did our students manage to do that, but they also had great ideas and strategies for a client that gave them a challenge with no budget.
Globcom 2021 was a hybrid event hosted by Blanquerna University, Barcelona. This year renowned universities from 13 countries participated. Not being able to go to Barcelona was disheartening for our students, but the encouragement and guidance provided by Prof. Ranjini Rao helped them look at the bigger picture.
Here’s what Prof. Ranjini Rao has to say, “I’m so immensely proud of my students, who have been working virtually all through the pandemic, for both academic course work and projects and presentations. GlobCom is a wonderful opportunity for them to learn the dynamics of working in multicultural teams, conflict resolution, global perspectives, research and development, and analytical thinking, rooted in ethnographic realities. I’m surprised that this
year too, like last year, we pulled it off without major roadblocks, especially because we haven’t even met students face-to-face otherwise. I think the GlobCom experience has set them up for higher professional standards and I can’t wait for them to realize their true potential in the workplace, backed by this solid grounding”.
Globcom not just allowed our students to work in a multicultural setting, but also provided practical experience. The hard work of our students across the globe was evident when the results were announced; four instead of three teams were qualified as finalists, and they declared two instead of one team as winners. The client offered an Internship opportunity to the winning Team 5, and Team 3 were appreciated for their ideas which will be implemented.
