The first year students were given first hand experience of a Marketing Pitch. They were assigned the following products for which they developed marketing campaigns:
Samsung – The Wall
Honda – 3EA18 Robot
Toyota – Mobile Ecosystem
iBand + – For Better Dreams
IBM’s Mind Reader
Mercedes Benz’ Invisible Car
McDonald’s Artificial Meat
The members of the jury included Commits alumni, who are senior Marketing and Advertising professionals:
Madhuparna Guha
Radhika Vasanth
Abira Banerjee
Mathangi Iyer
Sanjana Sharma
The winning team was #6, who did a fantastic job conceptualizing and building a thorough Marketing Campaign for the Invisible Car by Mercedes Benz! Congratulations to the winners and all the participants for putting in their best efforts!
A group photograph with all the participants and the Judges
