The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.
Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.
The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.
Commits follows a semester system and university examinations are held at the end of every semester, in December and June.
| Semester 1 (July – Dec) |
Semester 2 (Jan – June) |
Semester 3 (July – Dec) |
Semester 4 (Jan – June) |
| Communication and Media |
Television Journalism |
Radio Programming and Production |
Media Laws and Ethics |
| Editing, Reporting and News Production |
Audiovisual Communication |
Documentary Filmmaking and Non-fiction Production |
CSR and Communication for Development |
| Introduction to Marketing Communication |
Research Methodology |
Cinema Studies |
Media Research and Planning |
| General Studies |
Modern Management Approaches |
Special Interest Reporting in Print and Broadcast Media |
Media, Entertainment and Event Management |
| Basic Computer Applications |
Multimedia Applications |
Brand and Advertising |
Dissertation and Viva Voce |
A two-year, full-time degree programme where students will be trained in marketing, communication and its allied fields. The four semester course consists of foundation modules and advanced modules which will enable every student to be a full-fledged marketing and communications specialist in tune with the current requirements of the industry.
Commits is the only media institute in India to have a comprehensive and contemporary non-MBA Marketing and Management Communication programme.
Commits is the only media institute from India to be a founding-member of the prestigious Global Communications Project since 2001-02. Every year the MMC students participate in a live five-month global PR and Communications Project (January to May), along with students from 16 international universities, culminating in a global symposium in any of the member-countries to interact with senior PR and communication professionals from around the world. In the past they have attended the global communications conferences in Italy, Spain, Portugal, UAE, Malaysia and Germany.
The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.
Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.
The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.
Commits follows a semester system and university examinations are held at the end of every semester, in December and June.
| Semester 1 (July – Dec) |
Semester 2 (Jan – June) |
Semester 3 (July – Dec) |
Semester 4 (Jan – June) |
| Communication and Media |
Consumer Behaviour |
Public Relations and Corporate Communications |
Media Laws and Ethics |
| Editing, Reporting and News Production |
Digital Media |
Sales Promotion and Retail Communication |
CSR and Communication for Development |
| Introduction to Marketing Communication |
Research Methodology |
Marketing Research and Analysis |
Media Research and Planning |
| General Studies |
Modern Management Approaches |
International Communication Management |
Media, Entertainment and Event Management |
| Basic Computer Applications |
Multimedia Applications |
Brand and Advertising |
Dissertation and Viva Voce |
PROGRAMME DETAILS
DURATION: 10 months, August to May, full-time (including internship)
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Final year students awaiting results
PROJECTS:
- Television news reporting
- Feature writing for online and offline publications
- Reportage of college activities for college newspaper/blog
- Editing, designing and production of college newspaper
- Television news anchoring
- Producing chat shows/interviews in studio with guest faculty/visitors/newsmakers
- Producing group television news bulletins
- Capturing vox pops on news and trends
- Visiting the Press Club and becoming familiar with Press Club activities
- Live press coverage of business/cultural/sports events, liaising with PR
ATTENDANCE: Being a practical course, 90 % attendance is compulsory to qualify
ASSESSMENT: Continuous non-exam, project-based evaluation with a final written examination and viva voce; Credit-based, Total: 150 credits; To pass: 100 credits; 1 credit = physical attendance in one scheduled class session or performance in the relevant project or both
PLACEMENT: With leading television news channels, newspapers, content syndicates
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for journalism and media-related courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior journalists from online portals, newspapers and television channels; subject-matter experts, activists and authors; field reporters; experienced in-house faculty. The faculty also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| PGDJ 101 |
Journalism Theory and Practice |
10 |
| PGDJ 102 |
News Reporting – Tools and Strategies |
10 |
| PGDJ 103 |
Language, Writing and Editing Techniques |
10 |
| PGDJ 104 |
Television News Production |
10 |
| PGDJ 105 |
Newspaper Layout and Design Process |
10 |
| PGDJ 106 |
Political, Business and Economic Journalism |
10 |
| PGDJ 107 |
Sports, Entertainment and Lifestyle Journalism |
10 |
| PGDJ 108 |
Current Affairs and General Studies |
10 |
| PGDJ 109 |
Environment and Development Journalism |
10 |
| PGDJ 110 |
Online Journalism |
10 |
| PGDJ 111 |
Civic Matters and Citizen Journalism |
10 |
| PGDJ 112 |
Media Literacy and Ethics |
10 |
| PGDJ 113 |
Case Studies Presentations |
10 |
| PGDJ 114 |
Project Report |
10 |
| PGDJ 115 |
Viva Voce |
10 |
| TOTALCREDITS |
|
150 |
| TO QUALIFYCREDITS |
|
100 |
PROGRAMME DETAILS
CAREER OPPORTUNITIES: With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY: REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently during an academic year
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Anyone seeking to up skill in the areas of Brand and Advertising
ADMISSION: Online Registration, followed by Online Interview and Payment of fees
EXPECTATIONS:
- Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
- Keeping abreast of branding and advertising trends
- Passion for both B2B and B2C advertising and brand strategy
- Should be a self-starter and have self-motivated professional behaviour
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Competitive IMC Pitch
- Creative Advertising Campaigns
- Real-time Brand/Consumer Survey
- Designing social media based advertising
- Case Studies Analysis
ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| ADBC 101 |
Marketing Principles |
10 |
| ADBC 102 |
Consumer Behaviour |
10 |
| ADBC 103 |
Brand Management Concepts |
10 |
| ADBC 104 |
Advertising Research |
10 |
| ADBC 105 |
Brand Content and Copywriting |
10 |
| ADBC 106 |
Role of Design in Advertising |
10 |
| ADBC 107 |
Client Servicing and Account Management |
10 |
| ADBC 108 |
B2B and B2C Advertising |
10 |
| ADBC 109 |
Media Planning Concepts and Strategies |
10 |
| ADBC 110 |
Digital Advertising |
10 |
| ADBC 111 |
TVC Storyboarding |
10 |
| ADBC 112 |
Creating an Advertising Campaign (Pitch) |
10 |
| ADBC 113 |
Case Studies Presentation |
10 |
| ADBC 114 |
Project Report Submission |
10 |
| ADBC 115 |
Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
CAREER OPPORTUNITIES: With leading NGOs, development organizations, CSR departments in MNCs, international funding agencies, etc. based on the student’s aptitude and interview performance.
PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG course
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Anyone seeking to up skill in Development Communication and CSR
ADMISSION: Online Application, followed by Interview and Payment of fees
EXPECTATIONS:
- Good writing skills in English, Hindi and Regional Language
- Passion for development and community work
- Ability to connect emotionally with development work
- Ability to think creatively for human development
- Managerial ability to ‘walk the talk’ and sell ideas for human development
- Willingness to undertake field work
- Ability to work hard in a highly demanding global sector
PROJECTS:
- Creating a CSR campaign
- Analysing global development case studies
- Compulsory cause-related field work
- Drafting funding proposals
- Designing social media-based communication for any three human interest issues
ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Online classes, field visits, with project report (and compulsory internship if student is not already working in the development sector)
COURSE DIRECTORS: Senior professionals from NGOs, international development organizations, CSR practitioners, PR and advertising, theatre, traditional media, digital media and development journalism; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
- Dr Mukta Banerjee
- Shreyas Jayakumar-Jacob
- Melissa Arulappan
- Collin Timms
- Jayashree Nandi
- Ashish Sen
- Deeptha Rao
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| PGDDC 101 |
Understanding the Development Sector |
10 |
| PGDDC 102 |
Development Laws |
10 |
| PGDDC 103 |
Public Relations and Crisis Communications |
10 |
| PGDDC 104 |
Corporate Social Responsibility |
10 |
| PGDDC 105 |
Community Communication (Folk, Radio and Theatre) |
10 |
| PGDDC 106 |
General Studies and Public Policy |
10 |
| PGDDC 107 |
Development Reporting |
10 |
| PGDDC 108 |
Environmental Journalism |
10 |
| PGDDC 109 |
Gender Communication |
10 |
| PGDDC 110 |
Poverty Alleviation and Social Enterprise Development |
10 |
| PGDDC 111 |
Producing Development Documentaries |
10 |
| PGDDC 112 |
Global Case Studies |
10 |
| PGDDC 113 |
Internship/Field Work with Project Work/Report Submission |
20 |
| PGDDC 114 |
Comprehensive Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic Concepts and Advanced Theory and Practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
CAREER OPPORTUNITIES:With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently with during academic year
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course from anywhere
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- anyone seeking to up skill in Event Management and Experiential Marketing
ADMISSION: Online Application, followed by Interview and Payment of fees
REQUIREMENTS:
- Excellent writing skills in English
- Working knowledge of Hindi and/or Mother Tongue
- Keep abreast of event trends
- Passion to create real-time brand experiences
- Interest in brand marketing through events
- Keenness in B2B and B2C events
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Basic analytical ability and comfort with numbers
- Ability to make event plans for brand marketing
- Ability to ‘sell grand ideas’
- Ability to be a self-starter and be a self-motivated professional
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Design Competitive Event Pitch
- Design Creative Event Campaigns
- Participate in Real-time Events
- Designing online and social media based events
- Analyse Case Studies and Present for Discussion
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, events, advertising, brand management, social media. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| EVEM 101 |
Integrated Marketing Communication |
10 |
| EVEM 102 |
Event Management Process |
10 |
| EVEM 103 |
Proposal, Sponsorship and Fundraising |
10 |
| EVEM 104 |
Statutory, Mandatory and Legal Compliances |
10 |
| EVEM 105 |
Risk and Crisis Management |
10 |
| EVEM 106 |
Event Production and Logistics |
10 |
| EVEM 107 |
Copy and Design in Events |
10 |
| EVEM 108 |
Experiential Marketing |
10 |
| EVEM 109 |
Events in Public Relations |
10 |
| EVEM 110 |
Online Events |
10 |
| EVEM 111 |
Global Event Management |
10 |
| EVEM 112 |
Designing an Event Campaign (Pitch) |
10 |
| EVEM 113 |
Case Studies Presentation |
10 |
| EVEM 114 |
Project Report Submission |
10 |
| EVEM 115 |
Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
CAREER OPPORTUNITIES: With media organizations, agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently during an academic year
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Anyone seeking to up skill in the areas of Brand and Advertising
ADMISSION: Online Application, followed by Interview and Payment of fees
REQUIREMENTS:
- Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
- Keeping abreast of media trends in India and globally
- Passion for both traditional and new media operations
- Should be a self-starter and have self-motivated professional behaviour
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Media Case Law Presentation
- Media Business Planning
- Media Buying and Selling
- Media Start up Plan
- Case Studies Analysis
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| MMEP 101 |
Understanding Media Ownership and Control |
10 |
| MMEP 102 |
Media Environment: Society, Economics and Politics |
10 |
| MMEP 103 |
Media Content Evolution: App, Podcasting, OTT, Paid Content |
10 |
| MMEP 104 |
Media Laws |
10 |
| MMEP 105 |
Entertainment Marketing and Events as a Media Tool |
10 |
| MMEP 106 |
Media Literacy |
10 |
| MMEP 107 |
Media Research and Analysis |
10 |
| MMEP 108 |
Media Planning Concepts |
10 |
| MMEP 109 |
Media Buying and Selling Strategies |
10 |
| MMEP 110 |
Media Ethics |
10 |
| MMEP 111 |
Overview of Entrepreneurship and Media Start-ups |
10 |
| MMEP 112 |
Cost, Revenue, Business Planning and Funding Strategies |
10 |
| MMEP 113 |
Case Studies Presentation |
10 |
| MMEP 114 |
Project Report Submission |
10 |
| MMEP 115 |
Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
CAREER OPPORTUNITIES:With public relations, corporate communications, events, public policy, lobbying and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION:Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently during an academic year
ADVANTAGE:This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Anyone seeking to up skill in the areas of Brand and Advertising
ADMISSION: Online Application, followed by Interview and Payment of fees
REQUIREMENTS:
- Good writing skills in English
- Working knowledge of Hindi and/or Mother Tongue
- Habit of reading newspaper, magazines, fiction, non-fiction, etc
- Keep abreast of PR trends across media platforms
- Passion for corporate and internal communication
- Keenness in B2B and B2C PR
- Ability to be a self-starter and be a self-motivated professional
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Design Competitive PR Pitch
- Design Creative Internal Communication Campaigns
- Real-time Issue-based Content Development
- Designing social media based public relations
- Case Studies Analysis
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| PRCC 101 |
Evolution and Process of Public Relations |
10 |
| PRCC 102 |
Lobbying and Government Relations |
10 |
| PRCC 103 |
Media Relations and Journalism |
10 |
| PRCC 104 |
Digital Media Types and Engagement Strategies |
10 |
| PRCC 105 |
Events in Public Relations |
10 |
| PRCC 106 |
Designing a Public Relations Campaign (Pitch) |
10 |
| PRCC 107 |
Corporate Communications |
10 |
| PRCC 108 |
Internal Communication |
10 |
| PRCC 109 |
CSR as a PR Tool |
10 |
| PRCC 110 |
Content Marketing |
10 |
| PRCC 111 |
Crisis Communications |
10 |
| PRCC 112 |
Cross Cultural Communication |
10 |
| PRCC 113 |
Case Studies Presentation |
10 |
| PRCC 114 |
Project Report Submission |
10 |
| PRCC 115 |
Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
CAREER OPPORTUNITIES: With marketing communication, retailers, e-commerce, retail advertising, retail events, multiplexes, malls, start-ups and retail MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY:LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently during an academic year
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else
ELIGIBILITY:
- Graduate from any stream with or without work experience;
- Anyone seeking to up skill in Retail Communication and Sales Promotion
ADMISSION: Online Application, followed by Interview and Payment of fees
REQUIREMENTS:
- Good writing skills in English
- Working knowledge of Hindi and/or Mother Tongue
- Keep abreast of retail promotional trends in media
- Passion for brands and brand communication
- Keenness in B2B and B2C retailing
- Ability to be an ‘ideas’ person
- Ability to make plans for marketing retail brands
- Ability to be a self-starter and be a self-motivated professional
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Design Sales Promotional Programmes
- Design Creative Retail Advertising Campaigns
- Real-time Brand/Consumer Survey
- Designing E-commerce campaigns
- Digital Analytics for Ecommerce
- Analyse Case Studies and Present for Discussion
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| RC 101 |
Introduction to Marketing |
10 |
| RC 102 |
Retail Environment |
10 |
| RC 103 |
Mall Management |
10 |
| RC 104 |
Consumer Behaviour |
10 |
| RC 105 |
Shopper Behaviour |
10 |
| RC 106 |
Sales Promotion |
10 |
| RC 107 |
E-Commerce |
10 |
| RC 108 |
Retail Advertising |
10 |
| RC 109 |
Customer Relationship Management |
10 |
| RC 110 |
Personal Selling |
10 |
| RC 111 |
Visual Merchandising |
10 |
| RC 112 |
Retail Laws |
10 |
| PRCC 113 |
Case Studies Presentation |
10 |
| PRCC 114 |
Project Report |
10 |
| PRCC 115 |
Viva Voce |
10 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.
PROGRAMME DETAILS
DURATION: 11-months, July to May, Full-time
ELIGIBILITY:
- Graduate from any stream with or without work experience
- Final year students awaiting results
- Good writing skills in English
- Passion for digital media as a communication tool
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Analytical ability and comfort with numbers
- Managerial ability to ‘walk the talk’ and ‘sell ideas’
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Global Communications Symposium
- Designing an Advertising Campaign
- Creating an Online Public Relations Campaign
- Analysing Case Studies and Presenting for Discussion
- Designing a Digital Media Campaign
- Designing an E-commerce site
- Blogging and Developing Online Content
- Presenting a Business Plan for a digital start-up
- Making a competitive IMC Pitch
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| DM 101 |
Digital Media Environment |
10 |
| DM 102 |
Developing and Managing Online Content (third Party) |
10 |
| DM 103 |
Developing and Managing Content Online (Self) |
10 |
| DM 104 |
Social Media Strategies for Marketing |
10 |
| DM 105 |
Digital Media Analytics |
20 |
| DM 106 |
Digital Media Planning |
10 |
| DM 107 |
Digital Commerce (E/M) |
10 |
| DM 108 |
Digital Media Laws |
10 |
| DM 109 |
Digital Business Start-up and Entrepreneurship |
10 |
| DM 110 |
Digital Marketing Strategy Presentation (Pitch) |
20 |
| DM 111 |
Case Studies Presentation |
10 |
| DM 112 |
Project Work |
10 |
| DM 113 |
Viva Voce |
10 |
| TOTALCREDITS |
|
150 |
| TO QUALIFYCREDITS |
|
100 |
PROGRAMME DETAILS
DURATION: 11-months, July to May, Full-time (with an internship)
ELIGIBILITY:
- Graduate from any stream with or without work experience
- Final year students awaiting results
- Excellent writing skills in English
- Passion for advertising and public relations
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Analytical ability and comfort with numbers
- Managerial ability to ‘walk the talk’ and ‘sell ideas’
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Global Communications Symposium
- Designing an Advertising Campaign
- Making a competitive IMC Pitch
- Creating a Public Relations Campaign
- Analysing Case Studies and Presenting for Discussion
- Real-time Consumer Survey
- Live Event Planning and Organisation
- Designing corporate/internal communication plan
- Designing social media based marketing communication strategies
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| IMC 101 |
Introduction to Marketing and IMC |
10 |
| IMC 102 |
Event Management |
10 |
| IMC 103 |
Public Relations and Image Management |
10 |
| IMC 104 |
Digital Media for Marketing |
10 |
| IMC 105 |
Consumer Behaviour and Research |
10 |
| IMC 106 |
Media Research and Planning |
10 |
| IMC 107 |
Brand Management |
10 |
| IMC 108 |
Advertising |
10 |
| IMC 109 |
Corporate and Internal Communication |
10 |
| IMC 110 |
Marketing Content and Copywriting |
10 |
| IMC 111 |
Cross Cultural Communication |
10 |
| IMC 112 |
Sales Promotion and Retail Communication |
10 |
| IMC 113 |
Case Studies Presentation |
10 |
| IMC 114 |
Project Report |
10 |
| IMC 115 |
Viva Voce |
10 |
| TOTALCREDITS |
|
150 |
| TO QUALIFYCREDITS |
|
100 |
PROGRAMME DETAILS
DURATION: 11-months, July to May, Full-time (with optional internship)
ELIGIBILITY:
- Graduate from any stream with or without work experience
- Final year students awaiting results
- Excellent writing skills in English / Hindi / regional language
- Passion for films and television programmes
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Studio and outdoor still photography and videography
- Story, screenplay and dialogue (script-writing)
- 15-minute short fiction film production
- 5-minute documentary film production
- Television News Editing and Production
- Chat Shows / Studio Interviews
- Music Video Production
- Radio Documentary Production
The highlight of this programme is the ‘live’ evaluation of students’ work on their YouTube channel. All students have to maintain their own YouTube channels and upload their work for evaluation, and share their links with the college YouTube channel.
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
PLACEMENT: With leading production houses, television channels, stage and artiste management at events, audiovisual production for large events, advertising production, film producers/directors, audiovisual production for online channels
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior news and non-news producers, filmmakers, film critics, television producers, scriptwriters, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code |
Name of Paper |
Credits |
| PGDTP 101 |
Audio Visual Communication Theory |
10 |
| PGDTP 102 |
Still and Video Camera Techniques |
10 |
| PGDTP 103 |
Audio and Video Editing Techniques |
10 |
| PGDTP 104 |
Radio Production (Practical) |
20 |
| PGDTP 105 |
Introduction to Cinema |
10 |
| PGDTP 106 |
Story, Screenplay and Dialogue (Script) Writing (Practical) |
10 |
| PGDTP 107 |
Analysis of Film Production Techniques |
10 |
| PGDTP 108 |
Documentary Film Production (Practical) |
20 |
| PGDTP 109 |
Television News Production (Practical) |
20 |
| PGDTP 110 |
Project Work |
20 |
| PGDTP 111 |
Viva Voce |
20 |
| TOTAL CREDITS |
|
150 |
| TO QUALIFY CREDITS |
|
100 |
