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MASTERS IN JOURNALISM AND AUDIO VISUAL COMMUNICATION

The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.

Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.

The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.

Commits follows a semester system and university examinations are held at the end of every semester, in December and June.

Semester 1 (July – Dec) Semester 2 (Jan – June) Semester 3 (July – Dec) Semester 4 (Jan – June)
Communication and Media Television Journalism Radio Programming and Production Media Laws and Ethics
Editing, Reporting and News Production Audiovisual Communication Documentary Filmmaking and Non-fiction Production CSR and Communication for Development
Introduction to Marketing Communication Research Methodology Cinema Studies Media Research and Planning
General Studies Modern Management Approaches Special Interest Reporting in Print and Broadcast Media Media, Entertainment and Event Management
Basic Computer Applications Multimedia Applications Brand and Advertising Dissertation and Viva Voce

Career opportunities for Journalism and AVC students:

Sub-editor, Reporter, Feature Writer, Content Manager, Copywriter, Photographer/Photo-journalist, Cartoonist, Researcher, Presenter, Anchor, News Producer, News Desk, Video Editor, Layout Artist, Page Designer, Web Designer , Web Journalist, Line Producer, Programme Producer, Video Editor, Technical Assistant, Script-writer, Crew Manager.

ALUMNI

MASTERS IN MARKETING AND MANAGEMENT COMMUNICATION

A two-year, full-time degree programme where students will be trained in marketing, communication and its allied fields. The four semester course consists of foundation modules and advanced modules which will enable every student to be a full-fledged marketing and communications specialist in tune with the current requirements of the industry.

Commits is the only media institute in India to have a comprehensive and contemporary non-MBA Marketing and Management Communication programme.

Commits is the only media institute from India to be a founding-member of the prestigious Global Communications Project since 2001-02. Every year the MMC students participate in a live five-month global PR and Communications Project (January to May), along with students from 16 international universities, culminating in a global symposium in any of the member-countries to interact with senior PR and communication professionals from around the world. In the past they have attended the global communications conferences in Italy, Spain, Portugal, UAE, Malaysia and Germany.

The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.

Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.

The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.

Commits follows a semester system and university examinations are held at the end of every semester, in December and June.

Semester 1 (July – Dec) Semester 2 (Jan – June) Semester 3 (July – Dec) Semester 4 (Jan – June)
Communication and Media Consumer Behaviour Public Relations and Corporate Communications Media Laws and Ethics
Editing, Reporting and News Production Digital Media Sales Promotion and Retail Communication CSR and Communication for Development
Introduction to Marketing Communication Research Methodology Marketing Research and Analysis Media Research and Planning
General Studies Modern Management Approaches International Communication Management Media, Entertainment and Event Management
Basic Computer Applications Multimedia Applications Brand and Advertising Dissertation and Viva Voce

Career opportunities for MMC students:

Account Manager, Client Service Executive, Copywriter, Marketing Executive, Retail Manager, Sales Promotion Executive, Event Promoter, Business Development, Visual Merchandiser, Sales Manager, Visualiser, Collateral Designer, Internal Communicator, Corporate Communicator, Technical Writer, Business Writer, Media Planner, Digital Media Marketer, Film and Sports Marketing, Celebrity Management, Advocacy Officer, Communications Officer, PRO, Programme Officer, Development Consultant, Aid worker, Resource Manager, Volunteer Coordinator, Lobbyist, Public Affairs Specialist, Social Media Entrepreneur.

ALUMNI

PG DIPLOMA IN JOURNALISM (PGDJ)

PROGRAMME DETAILS

DURATION: 10 months, August to May, full-time (including internship)

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Final year students awaiting results

PROJECTS:

  • Television news reporting
  • Feature writing for online and offline publications
  • Reportage of college activities for college newspaper/blog
  • Editing, designing and production of college newspaper
  • Television news anchoring
  • Producing chat shows/interviews in studio with guest faculty/visitors/newsmakers
  • Producing group television news bulletins
  • Capturing vox pops on news and trends
  • Visiting the Press Club and becoming familiar with Press Club activities
  • Live press coverage of business/cultural/sports events, liaising with PR

ATTENDANCE: Being a practical course, 90 % attendance is compulsory to qualify

ASSESSMENT: Continuous non-exam, project-based evaluation with a final written examination and viva voce; Credit-based, Total: 150 credits; To pass: 100 credits; 1 credit = physical attendance in one scheduled class session or performance in the relevant project or both

PLACEMENT: With leading television news channels, newspapers, content syndicates

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for journalism and media-related courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior journalists from online portals, newspapers and television channels; subject-matter experts, activists and authors; field reporters; experienced in-house faculty. The faculty also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
PGDJ 101 Journalism Theory and Practice 10
PGDJ 102 News Reporting – Tools and Strategies 10
PGDJ 103 Language, Writing and Editing Techniques 10
PGDJ 104 Television News Production 10
PGDJ 105 Newspaper Layout and Design Process 10
PGDJ 106 Political, Business and Economic Journalism 10
PGDJ 107 Sports, Entertainment and Lifestyle Journalism 10
PGDJ 108 Current Affairs and General Studies 10
PGDJ 109 Environment and Development Journalism 10
PGDJ 110 Online Journalism 10
PGDJ 111 Civic Matters and Citizen Journalism 10
PGDJ 112 Media Literacy and Ethics 10
PGDJ 113 Case Studies Presentations 10
PGDJ 114 Project Report 10
PGDJ 115 Viva Voce 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100

Career opportunities:

With leading television news channels, newspapers, content syndicates

ALUMNI

PG DIPLOMA IN ADVERTISING AND BRAND COMMUNICATION (PGADBC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY: REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Registration, followed by Online Interview and Payment of fees

EXPECTATIONS:

  • Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
  • Keeping abreast of branding and advertising trends
  • Passion for both B2B and B2C advertising and brand strategy
  • Should be a self-starter and have self-motivated professional behaviour
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Competitive IMC Pitch
  • Creative Advertising Campaigns
  • Real-time Brand/Consumer Survey
  • Designing social media based advertising
  • Case Studies Analysis

ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
ADBC 101 Marketing Principles 10
ADBC 102 Consumer Behaviour 10
ADBC 103 Brand Management Concepts 10
ADBC 104 Advertising Research 10
ADBC 105 Brand Content and Copywriting 10
ADBC 106 Role of Design in Advertising 10
ADBC 107 Client Servicing and Account Management 10
ADBC 108 B2B and B2C Advertising 10
ADBC 109 Media Planning Concepts and Strategies 10
ADBC 110 Digital Advertising 10
ADBC 111 TVC Storyboarding 10
ADBC 112 Creating an Advertising Campaign (Pitch) 10
ADBC 113 Case Studies Presentation 10
ADBC 114 Project Report Submission 10
ADBC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN DEVELOPMENT COMMUNICATION (PGDDC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With leading NGOs, development organizations, CSR departments in MNCs, international funding agencies, etc. based on the student’s aptitude and interview performance.

PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG course

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in Development Communication and CSR

ADMISSION: Online Application, followed by Interview and Payment of fees

EXPECTATIONS:

  • Good writing skills in English, Hindi and Regional Language
  • Passion for development and community work
  • Ability to connect emotionally with development work
  • Ability to think creatively for human development
  • Managerial ability to ‘walk the talk’ and sell ideas for human development
  • Willingness to undertake field work
  • Ability to work hard in a highly demanding global sector

PROJECTS:

  • Creating a CSR campaign
  • Analysing global development case studies
  • Compulsory cause-related field work
  • Drafting funding proposals
  • Designing social media-based communication for any three human interest issues

ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Online classes, field visits, with project report (and compulsory internship if student is not already working in the development sector)

COURSE DIRECTORS: Senior professionals from NGOs, international development organizations, CSR practitioners, PR and advertising, theatre, traditional media, digital media and development journalism; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

  • Dr Mukta Banerjee
  • Shreyas Jayakumar-Jacob
  • Melissa Arulappan
  • Collin Timms
  • Jayashree Nandi
  • Ashish Sen
  • Deeptha Rao

COURSE STRUCTURE:

Paper code Name of Paper Credits
PGDDC 101 Understanding the Development Sector 10
PGDDC 102 Development Laws 10
PGDDC 103 Public Relations and Crisis Communications 10
PGDDC 104 Corporate Social Responsibility 10
PGDDC 105 Community Communication (Folk, Radio and Theatre) 10
PGDDC 106 General Studies and Public Policy 10
PGDDC 107 Development Reporting 10
PGDDC 108 Environmental Journalism 10
PGDDC 109 Gender Communication 10
PGDDC 110 Poverty Alleviation and Social Enterprise Development 10
PGDDC 111 Producing Development Documentaries 10
PGDDC 112 Global Case Studies 10
PGDDC 113 Internship/Field Work with Project Work/Report Submission 20
PGDDC 114 Comprehensive Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic Concepts and Advanced Theory and Practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN EVENT MANAGEMENT AND EXPERIENTIAL MARKETING (PGDEVEM)

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently with during academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course from anywhere

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • anyone seeking to up skill in Event Management and Experiential Marketing

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Excellent writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Keep abreast of event trends
  • Passion to create real-time brand experiences
  • Interest in brand marketing through events
  • Keenness in B2B and B2C events
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Basic analytical ability and comfort with numbers
  • Ability to make event plans for brand marketing
  • Ability to ‘sell grand ideas’
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Competitive Event Pitch
  • Design Creative Event Campaigns
  • Participate in Real-time Events
  • Designing online and social media based events
  • Analyse Case Studies and Present for Discussion

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, events, advertising, brand management, social media. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
EVEM 101 Integrated Marketing Communication 10
EVEM 102 Event Management Process 10
EVEM 103 Proposal, Sponsorship and Fundraising 10
EVEM 104 Statutory, Mandatory and Legal Compliances 10
EVEM 105 Risk and Crisis Management 10
EVEM 106 Event Production and Logistics 10
EVEM 107 Copy and Design in Events 10
EVEM 108 Experiential Marketing 10
EVEM 109 Events in Public Relations 10
EVEM 110 Online Events 10
EVEM 111 Global Event Management 10
EVEM 112 Designing an Event Campaign (Pitch) 10
EVEM 113 Case Studies Presentation 10
EVEM 114 Project Report Submission 10
EVEM 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN MEDIA MANAGEMENT AND ENTREPRENEURSHIP (PGDMMEP)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With media organizations, agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
  • Keeping abreast of media trends in India and globally
  • Passion for both traditional and new media operations
  • Should be a self-starter and have self-motivated professional behaviour
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Media Case Law Presentation
  • Media Business Planning
  • Media Buying and Selling
  • Media Start up Plan
  • Case Studies Analysis

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
MMEP 101 Understanding Media Ownership and Control 10
MMEP 102 Media Environment: Society, Economics and Politics 10
MMEP 103 Media Content Evolution: App, Podcasting, OTT, Paid Content 10
MMEP 104 Media Laws 10
MMEP 105 Entertainment Marketing and Events as a Media Tool 10
MMEP 106 Media Literacy 10
MMEP 107 Media Research and Analysis 10
MMEP 108 Media Planning Concepts 10
MMEP 109 Media Buying and Selling Strategies 10
MMEP 110 Media Ethics 10
MMEP 111 Overview of Entrepreneurship and Media Start-ups 10
MMEP 112 Cost, Revenue, Business Planning and Funding Strategies 10
MMEP 113 Case Studies Presentation 10
MMEP 114 Project Report Submission 10
MMEP 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS (PGDPRCC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With public relations, corporate communications, events, public policy, lobbying and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION:Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE:This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Habit of reading newspaper, magazines, fiction, non-fiction, etc
  • Keep abreast of PR trends across media platforms
  • Passion for corporate and internal communication
  • Keenness in B2B and B2C PR
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Competitive PR Pitch
  • Design Creative Internal Communication Campaigns
  • Real-time Issue-based Content Development
  • Designing social media based public relations
  • Case Studies Analysis

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
PRCC 101 Evolution and Process of Public Relations 10
PRCC 102 Lobbying and Government Relations 10
PRCC 103 Media Relations and Journalism 10
PRCC 104 Digital Media Types and Engagement Strategies 10
PRCC 105 Events in Public Relations 10
PRCC 106 Designing a Public Relations Campaign (Pitch) 10
PRCC 107 Corporate Communications 10
PRCC 108 Internal Communication 10
PRCC 109 CSR as a PR Tool 10
PRCC 110 Content Marketing 10
PRCC 111 Crisis Communications 10
PRCC 112 Cross Cultural Communication 10
PRCC 113 Case Studies Presentation 10
PRCC 114 Project Report Submission 10
PRCC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN RETAIL COMMUNICATION (PGDRC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With marketing communication, retailers, e-commerce, retail advertising, retail events, multiplexes, malls, start-ups and retail MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in Retail Communication and Sales Promotion

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Keep abreast of retail promotional trends in media
  • Passion for brands and brand communication
  • Keenness in B2B and B2C retailing
  • Ability to be an ‘ideas’ person
  • Ability to make plans for marketing retail brands
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Sales Promotional Programmes
  • Design Creative Retail Advertising Campaigns
  • Real-time Brand/Consumer Survey
  • Designing E-commerce campaigns
  • Digital Analytics for Ecommerce
  • Analyse Case Studies and Present for Discussion

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
RC 101 Introduction to Marketing 10
RC 102 Retail Environment 10
RC 103 Mall Management 10
RC 104 Consumer Behaviour 10
RC 105 Shopper Behaviour 10
RC 106 Sales Promotion 10
RC 107 E-Commerce 10
RC 108 Retail Advertising 10
RC 109 Customer Relationship Management 10
RC 110 Personal Selling 10
RC 111 Visual Merchandising 10
RC 112 Retail Laws 10
PRCC 113 Case Studies Presentation 10
PRCC 114 Project Report 10
PRCC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.

PG DIPLOMA IN DIGITAL MARKETING (PGDDM)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Good writing skills in English
  • Passion for digital media as a communication tool
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Analytical ability and comfort with numbers
  • Managerial ability to ‘walk the talk’ and ‘sell ideas’
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Global Communications Symposium
  • Designing an Advertising Campaign
  • Creating an Online Public Relations Campaign
  • Analysing Case Studies and Presenting for Discussion
  • Designing a Digital Media Campaign
  • Designing an E-commerce site
  • Blogging and Developing Online Content
  • Presenting a Business Plan for a digital start-up
  • Making a competitive IMC Pitch

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
DM 101 Digital Media Environment 10
DM 102 Developing and Managing Online Content (third Party) 10
DM 103 Developing and Managing Content Online (Self) 10
DM 104 Social Media Strategies for Marketing 10
DM 105 Digital Media Analytics 20
DM 106 Digital Media Planning 10
DM 107 Digital Commerce (E/M) 10
DM 108 Digital Media Laws 10
DM 109 Digital Business Start-up and Entrepreneurship 10
DM 110 Digital Marketing Strategy Presentation (Pitch) 20
DM 111 Case Studies Presentation 10
DM 112 Project Work 10
DM 113 Viva Voce 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100
PG DIPLOMA IN INTEGRATED MARKETING COMMUNICATIONS (PGDIMC)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time (with an internship)

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Excellent writing skills in English
  • Passion for advertising and public relations
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Analytical ability and comfort with numbers
  • Managerial ability to ‘walk the talk’ and ‘sell ideas’
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Global Communications Symposium
  • Designing an Advertising Campaign
  • Making a competitive IMC Pitch
  • Creating a Public Relations Campaign
  • Analysing Case Studies and Presenting for Discussion
  • Real-time Consumer Survey
  • Live Event Planning and Organisation
  • Designing corporate/internal communication plan
  • Designing social media based marketing communication strategies

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
IMC 101 Introduction to Marketing and IMC 10
IMC 102 Event Management 10
IMC 103 Public Relations and Image Management 10
IMC 104 Digital Media for Marketing 10
IMC 105 Consumer Behaviour and Research 10
IMC 106 Media Research and Planning 10
IMC 107 Brand Management 10
IMC 108 Advertising 10
IMC 109 Corporate and Internal Communication 10
IMC 110 Marketing Content and Copywriting 10
IMC 111 Cross Cultural Communication 10
IMC 112 Sales Promotion and Retail Communication 10
IMC 113 Case Studies Presentation 10
IMC 114 Project Report 10
IMC 115 Viva Voce 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100

Career opportunities:

With leading advertising, events, public relations, media and digital agencies, start-ups and corporates

ALUMNI

PG DIPLOMA IN TELEVISION PRODUCTION (PGDTP)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time (with optional internship)

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Excellent writing skills in English / Hindi / regional language
  • Passion for films and television programmes
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Studio and outdoor still photography and videography
  • Story, screenplay and dialogue (script-writing)
  • 15-minute short fiction film production
  • 5-minute documentary film production
  • Television News Editing and Production
  • Chat Shows / Studio Interviews
  • Music Video Production
  • Radio Documentary Production

The highlight of this programme is the ‘live’ evaluation of students’ work on their YouTube channel. All students have to maintain their own YouTube channels and upload their work for evaluation, and share their links with the college YouTube channel.

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

PLACEMENT: With leading production houses, television channels, stage and artiste management at events, audiovisual production for large events, advertising production, film producers/directors, audiovisual production for online channels

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior news and non-news producers, filmmakers, film critics, television producers, scriptwriters, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
PGDTP 101 Audio Visual Communication Theory 10
PGDTP 102 Still and Video Camera Techniques 10
PGDTP 103 Audio and Video Editing Techniques 10
PGDTP 104 Radio Production (Practical) 20
PGDTP 105 Introduction to Cinema 10
PGDTP 106 Story, Screenplay and Dialogue (Script) Writing (Practical) 10
PGDTP 107 Analysis of Film Production Techniques 10
PGDTP 108 Documentary Film Production (Practical) 20
PGDTP 109 Television News Production (Practical) 20
PGDTP 110 Project Work 20
PGDTP 111 Viva Voce 20
TOTAL CREDITS 150
TO QUALIFY CREDITS 100