PG DIPLOMA IN ADVERTISING AND BRAND COMMUNICATION (PGADBC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY: REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Registration, followed by Online Interview and Payment of fees

EXPECTATIONS:

  • Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
  • Keeping abreast of branding and advertising trends
  • Passion for both B2B and B2C advertising and brand strategy
  • Should be a self-starter and have self-motivated professional behaviour
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Competitive IMC Pitch
  • Creative Advertising Campaigns
  • Real-time Brand/Consumer Survey
  • Designing social media based advertising
  • Case Studies Analysis

ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
ADBC 101 Marketing Principles 10
ADBC 102 Consumer Behaviour 10
ADBC 103 Brand Management Concepts 10
ADBC 104 Advertising Research 10
ADBC 105 Brand Content and Copywriting 10
ADBC 106 Role of Design in Advertising 10
ADBC 107 Client Servicing and Account Management 10
ADBC 108 B2B and B2C Advertising 10
ADBC 109 Media Planning Concepts and Strategies 10
ADBC 110 Digital Advertising 10
ADBC 111 TVC Storyboarding 10
ADBC 112 Creating an Advertising Campaign (Pitch) 10
ADBC 113 Case Studies Presentation 10
ADBC 114 Project Report Submission 10
ADBC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.