PG DIPLOMA IN ADVERTISING EVENTS AND PR

PROGRAMME DETAILS

Commits is the only media institute from India to be a founding-member of the prestigious Global Communications Project since 2001-02. Every year the MMC students participate in a live five-month global PR and Communications Project (January to May), along with students from 16 international universities, culminating in a global symposium in any of the member-countries to interact with senior PR and communication professionals from around the world. In the past they have attended the global communications conferences in Italy, Spain, Portugal, UAE, Malaysia and Germany.

NUMBER OF SEATS: 20

DURATION: 11-months, July to May, Full-time

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Excellent writing skills in English
  • Passion for advertising and public relations
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Analytical ability and comfort with numbers
  • Managerial ability to ‘walk the talk’ and ‘sell ideas’
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Global Communications Symposium
  • Designing an Advertising Campaign
  • Making a competitive IMC Pitch
  • Creating a Public Relations Campaign
  • Analysing Case Studies and Presenting for Discussion
  • Real-time Consumer Survey
  • Live Event Planning and Organisation
  • Designing corporate/internal communication plan
  • Designing social media based marketing communication strategies

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final written examination and viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = physical attendance in one scheduled class session or performance in the relevant project or both

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
PGDMC 101 Basic Marketing Concepts 10
PGDMC 102 Integrated Marketing Communications 10
PGDMC 103 Public Relations and Image Management 20
PGDMC 104 Digital Media for Marketing 10
PGDMC 105 Consumer Behaviour 20
PGDMC 106 Media Research and Planning 10
PGDMC 107 Brand Management 10
PGDMC 108 Advertising 20
PGDMC 109 Corporate and Internal Communication 10
PGDMC 110 Marketing Content and Copywriting 10
PGDMC 111 Cross Cultural Communication 10
PGDMC 112 Retail Promotion and Communication 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100

Career opportunities:

With leading advertising, events, public relations, media and digital agencies, start-ups and corporates

ALUMNI

PG DIPLOMA IN ADVERTISING EVENTS AND PR Professors