PROGRAMME DETAILS
Commits is the only media institute from India to be a founding-member of the prestigious Global Communications Project since 2001-02. Every year the MMC students participate in a live five-month global PR and Communications Project (January to May), along with students from 16 international universities, culminating in a global symposium in any of the member-countries to interact with senior PR and communication professionals from around the world. In the past they have attended the global communications conferences in Italy, Spain, Portugal, UAE, Malaysia and Germany.
NUMBER OF SEATS: 20
DURATION: 11-months, July to May, Full-time
ELIGIBILITY:
- Graduate from any stream with or without work experience
- Final year students awaiting results
- Excellent writing skills in English
- Passion for advertising and public relations
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Analytical ability and comfort with numbers
- Managerial ability to ‘walk the talk’ and ‘sell ideas’
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Global Communications Symposium
- Designing an Advertising Campaign
- Making a competitive IMC Pitch
- Creating a Public Relations Campaign
- Analysing Case Studies and Presenting for Discussion
- Real-time Consumer Survey
- Live Event Planning and Organisation
- Designing corporate/internal communication plan
- Designing social media based marketing communication strategies
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final written examination and viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = physical attendance in one scheduled class session or performance in the relevant project or both
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code | Name of Paper | Credits |
| PGDMC 101 | Basic Marketing Concepts | 10 |
| PGDMC 102 | Integrated Marketing Communications | 10 |
| PGDMC 103 | Public Relations and Image Management | 20 |
| PGDMC 104 | Digital Media for Marketing | 10 |
| PGDMC 105 | Consumer Behaviour | 20 |
| PGDMC 106 | Media Research and Planning | 10 |
| PGDMC 107 | Brand Management | 10 |
| PGDMC 108 | Advertising | 20 |
| PGDMC 109 | Corporate and Internal Communication | 10 |
| PGDMC 110 | Marketing Content and Copywriting | 10 |
| PGDMC 111 | Cross Cultural Communication | 10 |
| PGDMC 112 | Retail Promotion and Communication | 10 |
| TOTALCREDITS | 150 | |
| TO QUALIFYCREDITS | 100 |
