PG DIPLOMA IN INTEGRATED MARKETING COMMUNICATIONS (PGDIMC)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time (with an internship)

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Excellent writing skills in English
  • Passion for advertising and public relations
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Analytical ability and comfort with numbers
  • Managerial ability to ‘walk the talk’ and ‘sell ideas’
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Global Communications Symposium
  • Designing an Advertising Campaign
  • Making a competitive IMC Pitch
  • Creating a Public Relations Campaign
  • Analysing Case Studies and Presenting for Discussion
  • Real-time Consumer Survey
  • Live Event Planning and Organisation
  • Designing corporate/internal communication plan
  • Designing social media based marketing communication strategies

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
IMC 101 Introduction to Marketing and IMC 10
IMC 102 Event Management 10
IMC 103 Public Relations and Image Management 10
IMC 104 Digital Media for Marketing 10
IMC 105 Consumer Behaviour and Research 10
IMC 106 Media Research and Planning 10
IMC 107 Brand Management 10
IMC 108 Advertising 10
IMC 109 Corporate and Internal Communication 10
IMC 110 Marketing Content and Copywriting 10
IMC 111 Cross Cultural Communication 10
IMC 112 Sales Promotion and Retail Communication 10
IMC 113 Case Studies Presentation 10
IMC 114 Project Report 10
IMC 115 Viva Voce 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100

Career opportunities:

With leading advertising, events, public relations, media and digital agencies, start-ups and corporates

ALUMNI