PROGRAMME DETAILS
DURATION: 11-months, July to May, Full-time (with an internship)
ELIGIBILITY:
- Graduate from any stream with or without work experience
- Final year students awaiting results
- Excellent writing skills in English
- Passion for advertising and public relations
- Ability to be an ‘ideas’ person
- Ability to think visually and creatively
- Analytical ability and comfort with numbers
- Managerial ability to ‘walk the talk’ and ‘sell ideas’
- Willingness to work hard in a highly competitive and creative industry
PROJECTS:
- Global Communications Symposium
- Designing an Advertising Campaign
- Making a competitive IMC Pitch
- Creating a Public Relations Campaign
- Analysing Case Studies and Presenting for Discussion
- Real-time Consumer Survey
- Live Event Planning and Organisation
- Designing corporate/internal communication plan
- Designing social media based marketing communication strategies
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
COURSE STRUCTURE:
| Paper code | Name of Paper | Credits |
| IMC 101 | Introduction to Marketing and IMC | 10 |
| IMC 102 | Event Management | 10 |
| IMC 103 | Public Relations and Image Management | 10 |
| IMC 104 | Digital Media for Marketing | 10 |
| IMC 105 | Consumer Behaviour and Research | 10 |
| IMC 106 | Media Research and Planning | 10 |
| IMC 107 | Brand Management | 10 |
| IMC 108 | Advertising | 10 |
| IMC 109 | Corporate and Internal Communication | 10 |
| IMC 110 | Marketing Content and Copywriting | 10 |
| IMC 111 | Cross Cultural Communication | 10 |
| IMC 112 | Sales Promotion and Retail Communication | 10 |
| IMC 113 | Case Studies Presentation | 10 |
| IMC 114 | Project Report | 10 |
| IMC 115 | Viva Voce | 10 |
| TOTALCREDITS | 150 | |
| TO QUALIFYCREDITS | 100 |
