PG DIPLOMA IN DEVELOPMENT COMMUNICATION (PGDDC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With leading NGOs, development organizations, CSR departments in MNCs, international funding agencies, etc. based on the student’s aptitude and interview performance.

PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG course

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in Development Communication and CSR

ADMISSION: Online Application, followed by Interview and Payment of fees

EXPECTATIONS:

  • Good writing skills in English, Hindi and Regional Language
  • Passion for development and community work
  • Ability to connect emotionally with development work
  • Ability to think creatively for human development
  • Managerial ability to ‘walk the talk’ and sell ideas for human development
  • Willingness to undertake field work
  • Ability to work hard in a highly demanding global sector

PROJECTS:

  • Creating a CSR campaign
  • Analysing global development case studies
  • Compulsory cause-related field work
  • Drafting funding proposals
  • Designing social media-based communication for any three human interest issues

ATTENDANCE: Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Online classes, field visits, with project report (and compulsory internship if student is not already working in the development sector)

COURSE DIRECTORS: Senior professionals from NGOs, international development organizations, CSR practitioners, PR and advertising, theatre, traditional media, digital media and development journalism; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

  • Dr Mukta Banerjee
  • Shreyas Jayakumar-Jacob
  • Melissa Arulappan
  • Collin Timms
  • Jayashree Nandi
  • Ashish Sen
  • Deeptha Rao

COURSE STRUCTURE:

Paper code Name of Paper Credits
PGDDC 101 Understanding the Development Sector 10
PGDDC 102 Development Laws 10
PGDDC 103 Public Relations and Crisis Communications 10
PGDDC 104 Corporate Social Responsibility 10
PGDDC 105 Community Communication (Folk, Radio and Theatre) 10
PGDDC 106 General Studies and Public Policy 10
PGDDC 107 Development Reporting 10
PGDDC 108 Environmental Journalism 10
PGDDC 109 Gender Communication 10
PGDDC 110 Poverty Alleviation and Social Enterprise Development 10
PGDDC 111 Producing Development Documentaries 10
PGDDC 112 Global Case Studies 10
PGDDC 113 Internship/Field Work with Project Work/Report Submission 20
PGDDC 114 Comprehensive Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic Concepts and Advanced Theory and Practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.