PG DIPLOMA IN DIGITAL MARKETING (PGDDM)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time

ELIGIBILITY:

• Graduate from any stream with or without work experience
• Final year students awaiting results
• Good writing skills in English
• Passion for digital media as a communication tool
• Ability to be an ‘ideas’ person
• Ability to think visually and creatively
• Analytical ability and comfort with numbers
• Managerial ability to ‘walk the talk’ and ‘sell ideas’
• Willingness to work hard in a highly competitive and creative industry

PROJECTS:

• Global Communications Symposium
• Designing an Advertising Campaign
• Creating an Online Public Relations Campaign
• Analysing Case Studies and Presenting for Discussion
• Designing a Digital Media Campaign
• Designing an E-commerce site
• Blogging and Developing Online Content
• Presenting a Business Plan for a digital start-up
• Making a competitive IMC Pitch

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE: