PG DIPLOMA IN DIGITAL MARKETING (PGDDM)

PROGRAMME DETAILS

DURATION: 11-months, July to May, Full-time

ELIGIBILITY:

  • Graduate from any stream with or without work experience
  • Final year students awaiting results
  • Good writing skills in English
  • Passion for digital media as a communication tool
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Analytical ability and comfort with numbers
  • Managerial ability to ‘walk the talk’ and ‘sell ideas’
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Global Communications Symposium
  • Designing an Advertising Campaign
  • Creating an Online Public Relations Campaign
  • Analysing Case Studies and Presenting for Discussion
  • Designing a Digital Media Campaign
  • Designing an E-commerce site
  • Blogging and Developing Online Content
  • Presenting a Business Plan for a digital start-up
  • Making a competitive IMC Pitch

ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.

ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview

COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.

COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
DM 101 Digital Media Environment 10
DM 102 Developing and Managing Online Content (third Party) 10
DM 103 Developing and Managing Content Online (Self) 10
DM 104 Social Media Strategies for Marketing 10
DM 105 Digital Media Analytics 20
DM 106 Digital Media Planning 10
DM 107 Digital Commerce (E/M) 10
DM 108 Digital Media Laws 10
DM 109 Digital Business Start-up and Entrepreneurship 10
DM 110 Digital Marketing Strategy Presentation (Pitch) 20
DM 111 Case Studies Presentation 10
DM 112 Project Work 10
DM 113 Viva Voce 10
TOTALCREDITS 150
TO QUALIFYCREDITS 100