DURATION: 11-months, July to May, Full-time
ATTENDANCE: Being a practical course 90 % attendance is compulsory to qualify.
ASSESSMENT: Continuous non-exam, project-based evaluation with a final comprehensive viva voce; Credit-based, Total: 150 credits; To Pass: 100 credits; 1 credit = 10 hours of academic effort including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
INTERNSHIP AND PLACEMENT: With leading advertising, events, public relations, media and digital agencies, start-ups and corporates, based on student’s aptitude and interview
COURSE DELIVERY: Commits follows the globally acclaimed and adopted SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. Researchers have proven that the SPADE course delivery method is most suited for Marketing Communication and industry-driven courses that are highly dynamic and practical in nature. This sharply contrasts with regular and boring university/college curriculum and classroom lecture-based course delivery.
COURSE DIRECTORS: Senior professionals from PR, advertising, brand, events, digital, media planning and marketing; subject-matter experts, experienced in-house faculty. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
|Paper code||Name of Paper||Credits|
|DM 101||Digital Media Environment||10|
|DM 102||Developing and Managing Online Content (third Party)||10|
|DM 103||Developing and Managing Content Online (Self)||10|
|DM 104||Social Media Strategies for Marketing||10|
|DM 105||Digital Media Analytics||20|
|DM 106||Digital Media Planning||10|
|DM 107||Digital Commerce (E/M)||10|
|DM 108||Digital Media Laws||10|
|DM 109||Digital Business Start-up and Entrepreneurship||10|
|DM 110||Digital Marketing Strategy Presentation (Pitch)||20|
|DM 111||Case Studies Presentation||10|
|DM 112||Project Work||10|
|DM 113||Viva Voce||10|