PG DIPLOMA IN EVENT MANAGEMENT AND EXPERIENTIAL MARKETING (PGDEVEM)

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently with during academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course from anywhere

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • anyone seeking to up skill in Event Management and Experiential Marketing

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Excellent writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Keep abreast of event trends
  • Passion to create real-time brand experiences
  • Interest in brand marketing through events
  • Keenness in B2B and B2C events
  • Ability to be an ‘ideas’ person
  • Ability to think visually and creatively
  • Basic analytical ability and comfort with numbers
  • Ability to make event plans for brand marketing
  • Ability to ‘sell grand ideas’
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Competitive Event Pitch
  • Design Creative Event Campaigns
  • Participate in Real-time Events
  • Designing online and social media based events
  • Analyse Case Studies and Present for Discussion

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, events, advertising, brand management, social media. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
EVEM 101 Integrated Marketing Communication 10
EVEM 102 Event Management Process 10
EVEM 103 Proposal, Sponsorship and Fundraising 10
EVEM 104 Statutory, Mandatory and Legal Compliances 10
EVEM 105 Risk and Crisis Management 10
EVEM 106 Event Production and Logistics 10
EVEM 107 Copy and Design in Events 10
EVEM 108 Experiential Marketing 10
EVEM 109 Events in Public Relations 10
EVEM 110 Online Events 10
EVEM 111 Global Event Management 10
EVEM 112 Designing an Event Campaign (Pitch) 10
EVEM 113 Case Studies Presentation 10
EVEM 114 Project Report Submission 10
EVEM 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.