PG DIPLOMA IN EVENT MANAGEMENT AND EXPERIENTIAL MARKETING (PGDEVEM) - Commits Institute of Journalism and Mass Communication

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently with during academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course from anywhere

ELIGIBILITY:

Graduate from any stream with or without work experience;
anyone seeking to up skill in Event Management and Experiential Marketing

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

Excellent writing skills in English
Working knowledge of Hindi and/or Mother Tongue
Keep abreast of event trends
Passion to create real-time brand experiences
Interest in brand marketing through events
Keenness in B2B and B2C events
Ability to be an ‘ideas’ person
Ability to think visually and creatively
Basic analytical ability and comfort with numbers
Ability to make event plans for brand marketing
Ability to ‘sell grand ideas’
Ability to be a self-starter and be a self-motivated professional
Willingness to work hard in a highly competitive and creative industry

PROJECTS:

Design Competitive Event Pitch
Design Creative Event Campaigns
Participate in Real-time Events
Designing online and social media based events
Analyse Case Studies and Present for Discussion

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, events, advertising, brand management, social media. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code	Name of Paper	Credits
EVEM 101	Integrated Marketing Communication	10
EVEM 102	Event Management Process	10
EVEM 103	Proposal, Sponsorship and Fundraising	10
EVEM 104	Statutory, Mandatory and Legal Compliances	10
EVEM 105	Risk and Crisis Management	10
EVEM 106	Event Production and Logistics	10
EVEM 107	Copy and Design in Events	10
EVEM 108	Experiential Marketing	10
EVEM 109	Events in Public Relations	10
EVEM 110	Online Events	10
EVEM 111	Global Event Management	10
EVEM 112	Designing an Event Campaign (Pitch)	10
EVEM 113	Case Studies Presentation	10
EVEM 114	Project Report Submission	10
EVEM 115	Viva Voce	10
TOTAL CREDITS		150
TO QUALIFY CREDITS		100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.