CAREER OPPORTUNITIES:With marketing communication, advertising, events, media planning and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY: LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently with during academic year
ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course from anywhere
ADMISSION: Online Application, followed by Interview and Payment of fees
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, events, advertising, brand management, social media. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
|Paper code||Name of Paper||Credits|
|EVEM 101||Integrated Marketing Communication||10|
|EVEM 102||Event Management Process||10|
|EVEM 103||Proposal, Sponsorship and Fundraising||10|
|EVEM 104||Statutory, Mandatory and Legal Compliances||10|
|EVEM 105||Risk and Crisis Management||10|
|EVEM 106||Event Production and Logistics||10|
|EVEM 107||Copy and Design in Events||10|
|EVEM 108||Experiential Marketing||10|
|EVEM 109||Events in Public Relations||10|
|EVEM 110||Online Events||10|
|EVEM 111||Global Event Management||10|
|EVEM 112||Designing an Event Campaign (Pitch)||10|
|EVEM 113||Case Studies Presentation||10|
|EVEM 114||Project Report Submission||10|
|EVEM 115||Viva Voce||10|
|TO QUALIFY CREDITS||100|
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.