PG DIPLOMA IN MEDIA MANAGEMENT AND ENTREPRENEURSHIP (PGDMMEP)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With media organizations, agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English in addition to working knowledge of Hindi and/or Mother Tongue
  • Keeping abreast of media trends in India and globally
  • Passion for both traditional and new media operations
  • Should be a self-starter and have self-motivated professional behaviour
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Media Case Law Presentation
  • Media Business Planning
  • Media Buying and Selling
  • Media Start up Plan
  • Case Studies Analysis

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
MMEP 101 Understanding Media Ownership and Control 10
MMEP 102 Media Environment: Society, Economics and Politics 10
MMEP 103 Media Content Evolution: App, Podcasting, OTT, Paid Content 10
MMEP 104 Media Laws 10
MMEP 105 Entertainment Marketing and Events as a Media Tool 10
MMEP 106 Media Literacy 10
MMEP 107 Media Research and Analysis 10
MMEP 108 Media Planning Concepts 10
MMEP 109 Media Buying and Selling Strategies 10
MMEP 110 Media Ethics 10
MMEP 111 Overview of Entrepreneurship and Media Start-ups 10
MMEP 112 Cost, Revenue, Business Planning and Funding Strategies 10
MMEP 113 Case Studies Presentation 10
MMEP 114 Project Report Submission 10
MMEP 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.