PG DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS (PGDPRCC) - Commits Institute of Journalism and Mass Communication

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With public relations, corporate communications, events, public policy, lobbying and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION:Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE:This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

Graduate from any stream with or without work experience;
Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

Good writing skills in English
Working knowledge of Hindi and/or Mother Tongue
Habit of reading newspaper, magazines, fiction, non-fiction, etc
Keep abreast of PR trends across media platforms
Passion for corporate and internal communication
Keenness in B2B and B2C PR
Ability to be a self-starter and be a self-motivated professional
Willingness to work hard in a highly competitive and creative industry

PROJECTS:

Design Competitive PR Pitch
Design Creative Internal Communication Campaigns
Real-time Issue-based Content Development
Designing social media based public relations
Case Studies Analysis

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code	Name of Paper	Credits
PRCC 101	Evolution and Process of Public Relations	10
PRCC 102	Lobbying and Government Relations	10
PRCC 103	Media Relations and Journalism	10
PRCC 104	Digital Media Types and Engagement Strategies	10
PRCC 105	Events in Public Relations	10
PRCC 106	Designing a Public Relations Campaign (Pitch)	10
PRCC 107	Corporate Communications	10
PRCC 108	Internal Communication	10
PRCC 109	CSR as a PR Tool	10
PRCC 110	Content Marketing	10
PRCC 111	Crisis Communications	10
PRCC 112	Cross Cultural Communication	10
PRCC 113	Case Studies Presentation	10
PRCC 114	Project Report Submission	10
PRCC 115	Viva Voce	10
TOTAL CREDITS		150
TO QUALIFY CREDITS		100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.