CAREER OPPORTUNITIES:With public relations, corporate communications, events, public policy, lobbying and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.
PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION
DURATION:Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors
COURSE BEGIN DATE: August 2021; will run concurrently during an academic year
ADVANTAGE:This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else
ADMISSION: Online Application, followed by Interview and Payment of fees
ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.
ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments
COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.
COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.
|Paper code||Name of Paper||Credits|
|PRCC 101||Evolution and Process of Public Relations||10|
|PRCC 102||Lobbying and Government Relations||10|
|PRCC 103||Media Relations and Journalism||10|
|PRCC 104||Digital Media Types and Engagement Strategies||10|
|PRCC 105||Events in Public Relations||10|
|PRCC 106||Designing a Public Relations Campaign (Pitch)||10|
|PRCC 107||Corporate Communications||10|
|PRCC 108||Internal Communication||10|
|PRCC 109||CSR as a PR Tool||10|
|PRCC 110||Content Marketing||10|
|PRCC 111||Crisis Communications||10|
|PRCC 112||Cross Cultural Communication||10|
|PRCC 113||Case Studies Presentation||10|
|PRCC 114||Project Report Submission||10|
|PRCC 115||Viva Voce||10|
|TO QUALIFY CREDITS||100|
Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.