PG DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS (PGDPRCC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES:With public relations, corporate communications, events, public policy, lobbying and digital agencies, start-ups and MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:REGULAR LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION:Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE:This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in the areas of Brand and Advertising

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Habit of reading newspaper, magazines, fiction, non-fiction, etc
  • Keep abreast of PR trends across media platforms
  • Passion for corporate and internal communication
  • Keenness in B2B and B2C PR
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Competitive PR Pitch
  • Design Creative Internal Communication Campaigns
  • Real-time Issue-based Content Development
  • Designing social media based public relations
  • Case Studies Analysis

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
PRCC 101 Evolution and Process of Public Relations 10
PRCC 102 Lobbying and Government Relations 10
PRCC 103 Media Relations and Journalism 10
PRCC 104 Digital Media Types and Engagement Strategies 10
PRCC 105 Events in Public Relations 10
PRCC 106 Designing a Public Relations Campaign (Pitch) 10
PRCC 107 Corporate Communications 10
PRCC 108 Internal Communication 10
PRCC 109 CSR as a PR Tool 10
PRCC 110 Content Marketing 10
PRCC 111 Crisis Communications 10
PRCC 112 Cross Cultural Communication 10
PRCC 113 Case Studies Presentation 10
PRCC 114 Project Report Submission 10
PRCC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.