PG DIPLOMA IN RETAIL COMMUNICATION (PGDRC)

PROGRAMME DETAILS

CAREER OPPORTUNITIES: With marketing communication, retailers, e-commerce, retail advertising, retail events, multiplexes, malls, start-ups and retail MNCs, based on student’s aptitude, quality of projects and performance in the interview.

PEDAGOGY:LIVE ONLINE SESSIONS INCLUDING IN-PERSON PRESENTATION AND DISCUSSION

DURATION: Course can be completed within 10 months, based on the students’ performance, and satisfaction of course directors

COURSE BEGIN DATE: August 2021; will run concurrently during an academic year

ADVANTAGE: This course can be pursued simultaneously, along with a regular full time PG degree course either at Commits or anywhere else

ELIGIBILITY:

  • Graduate from any stream with or without work experience;
  • Anyone seeking to up skill in Retail Communication and Sales Promotion

ADMISSION: Online Application, followed by Interview and Payment of fees

REQUIREMENTS:

  • Good writing skills in English
  • Working knowledge of Hindi and/or Mother Tongue
  • Keep abreast of retail promotional trends in media
  • Passion for brands and brand communication
  • Keenness in B2B and B2C retailing
  • Ability to be an ‘ideas’ person
  • Ability to make plans for marketing retail brands
  • Ability to be a self-starter and be a self-motivated professional
  • Willingness to work hard in a highly competitive and creative industry

PROJECTS:

  • Design Sales Promotional Programmes
  • Design Creative Retail Advertising Campaigns
  • Real-time Brand/Consumer Survey
  • Designing E-commerce campaigns
  • Digital Analytics for Ecommerce
  • Analyse Case Studies and Present for Discussion

ATTENDANCE:Being a practical course 90% attendance (online and in-person taken together) is compulsory.

ASSESSMENT: Continuous credit-based non-exam, interaction, response and project-based evaluation with a final comprehensive viva voce.
Total: 150 credits; To Qualify: 100 credits; 1 credit = 10 hours of academic effort by the student, including physical attendance in class sessions, meeting deadlines and quality of performance in projects and assignments

COURSE DELIVERY: Commits follows the globally acclaimed SPADE technique for optimum learning. SPADE technique involves rigorous Self-learning, Presentation, Analysis, Discussion in classroom and Evaluation. For the current programme course delivery will be in hybrid mode, with mostly live online sessions, and an end-course in-person session on campus.

COURSE DIRECTORS: Senior professionals, subject matter experts and senior in-house faculty from marketing, advertising, brand, digital, and media planning. The faculty will also mentor students who are keen to explore and expand their horizons beyond prescribed projects, tests, curriculum and coursework.

COURSE STRUCTURE:

Paper code Name of Paper Credits
RC 101 Introduction to Marketing 10
RC 102 Retail Environment 10
RC 103 Mall Management 10
RC 104 Consumer Behaviour 10
RC 105 Shopper Behaviour 10
RC 106 Sales Promotion 10
RC 107 E-Commerce 10
RC 108 Retail Advertising 10
RC 109 Customer Relationship Management 10
RC 110 Personal Selling 10
RC 111 Visual Merchandising 10
RC 112 Retail Laws 10
PRCC 113 Case Studies Presentation 10
PRCC 114 Project Report 10
PRCC 115 Viva Voce 10
TOTAL CREDITS 150
TO QUALIFY CREDITS 100

Each module will have a minimum of 10 hours of online classes, and will be divided into Basic and Advanced theory and practice.
The course outline is flexible and does not follow text-book prescribed modules. Within the broad framework, the most current, relevant and industry-specific topics will be discussed and projects assigned.