SONAKSHI NANDY (CLASS OF 2014)

COMMITS TO S.A.P.

I am writing to all of you, because I want to thank all of you together. I started work at SAP and I am slowly beginning to settle in. The work I do here is a mix of journalism, planning events, and creating campaigns, and internal/marketing communication. I am like their in-house journalist. I manage the online internal portal, and report on all the major events that take place; I also contribute articles to the global SAP portal. In addition, my job is a mix of event planning and advertising, and this is the exciting part. We are given a brief, and we build an entire campaign around it for SAP. The advantage is, since this is a technology company, we can have the craziest idea, and expect a developer to make it happen (we create apps and robots for some campaigns).

I cannot even begin to say how much I have learnt about branding and marketing here. I wish I had paid a little more attention in the Marketing class. There have been times I’ve been tempted to call sir and ask something quickly, so that I can sound smart during the discussions. Maybe AVCs should be allowed to sit in during some of the MMC classes too. My work hours here are from 8 a.m. to 5 p.m., and I have no choice but to force myself out of bed by 6 a.m. Life really does have a way of teaching you a lesson.

I keep reminding myself of all the rules of writing that was drilled into our heads. I take the initiative at work, and I ask questions, even if they seem trivial. No one has the time to teach me, but I’ve found that when I ask them a question, they stop what they are doing and help me. Even though we all cribbed when we were made to write one letter after another, I have to send e-mails to the headquarters in Germany on behalf on the Managing Director, and to the employees every day.

Being thrown into the real world has taught me to appreciate what I got at Commits. I have learnt so much, and I wanted you to know that I really do appreciate the time and effort you give so tirelessly to all of us. I want to thank you for not only giving me this opportunity, but also for guiding me and being there through my time at Commits.