WHAT’S NEW

Digital Media Pitch

Annual Digital Marketing Pitch Startup Businesses: Clothing Rental Service; Author Services; Virtual Reality Tours; Eco-tourism; Surprise Meals Jury: Chethan Shenoy -- COO, Digipuush; Anil Gorraladaku -- CEO, Digipuush, and Aaron Simon -- Managing Director and Lead Strategist, Basil Communications Winning team created a robust business model and digital promotion strategy for 'Surprise Meals'.

PR Pitch

After 2 years, the first Pitch on campus! The client? Commits. Brief: Design a Communications Strategy for Commits, Bangalore, in the context of its new campus and its 20th anniversary. Members of the jury were ... Melissa Arulappan, Head, Corporate Communications, IQVIA; Bijoy Venugopal, Travel Writer and Story Teller at Flipkart; Amrutha Raman, PR Director [...]

Workshop on script and screenplay writing

A week-long Workshop on script and screenplay writing by Siddharth Saini, Commitscion and award winning film writer.

A Media and Emerging Technology Workshop

A Media and Emerging Technology Workshop by Siddharth Banerjee, Senior Policy Advisor - Economic Security Unit at Department for Digital, Culture, Media and Sport, United Kingdom.

Workshop on Design Thinking

Students attended a one day workshop on Design Thinking, an internationally-acclaimed methodology that provides a solution-based approach to solving problems, led by Shruti Bopaiah, Head of Marketing and Communications at Bridgeweave Ltd.

Annual Advertising Pitch 2021

Group 1 - Instant Hair Growth oil Group 2 - Solar Wireless Charger for Mobile Phones Group 3 - Pet Sitting Services Group 4 - Personal Conceirage for Senior Citizens Group 5 - On-Demand at-home Gourmet Chef Group 6 - Baby Monitoring Wearable Global Jury with Malavika Harita, Course Director and Dr. K Sai Prasad, [...]

Globcom 2021

Ever thought a Global Marketing and PR competition can happen virtually? Neither did we. This year, everything was different. The first-year students had an added challenge of collaborating with a global team virtually. Not only did our students manage to do that, but they also had great ideas and strategies for a client that gave [...]

Two exciting guest lectures

Shimantini Gupta (class of 2017), Artiste Manager and Music Content Manager (she has just shifted from BToS to Believe as Project Manager)... she talked about Artiste and Celebrity Management.

Film writing and appreciation workshop

A film writing and appreciation workshop with Gomtesh Upadhye, engineer turned writer , film-maker and cinematographer for the I & II year MA - Audio Visual Communication students. The session was moderated by our Alumni from the batch of 2011, Pradeep Reddy who is also a cinematographer and film-maker

Marketing Pitch – I Year Students

The first year students were given first hand experience of a Marketing Pitch. They were assigned the following products for which they developed marketing campaigns: Samsung - The Wall Honda - 3EA18 Robot Toyota - Mobile Ecosystem iBand + - For Better Dreams IBM's Mind Reader Mercedes Benz' Invisible Car McDonald's Artificial Meat The members [...]